 Comprehensive Services
From market research to strategic planning and implementation, Market Strategies Inc. (MSI) is a management consulting firm
with unique, senior level operating experience in a wide range of industrial and manufacturing sectors and in domestic, international
and global markets. MSI’s services include:
Market Studies
With the right research in hand, manufacturers and their marketing teams can develop and execute strategically, avoiding costly
mistakes and targeting outreach to realistic conditions. MSI’s market studies include evaluation of new product opportunities;
investigations of market potential; competitive analysis; and strategic alliance and acquisition
studies, with an emphasis on launch sites. Market studies are based on interviews with qualified respondents and supplemented
by secondary sources.
Strategic Planning
MSI helps clients formulate plans that focus on the specific features of a product, technology, or service that the target
market finds compelling. In many cases, MSI helps identify strategic partners that can help early stage companies penetrate
new markets. MSI’s approach includes comprehensive participation and involvement of its clients’ teams at every
level through interactive work sessions. The result is a strategic plan that reflects not only accurate external market research
but also the capabilities, goals and philosophy of the client. MSI strategic plans often are the foundation of business plans
used to secure funding.
Plan Implementation
The best plans are worthless unless implemented properly, yet plan implementation frequently is given inadequate attention.
Because MSI’s consultants have extensive hands-on experience, they are able to guide clients as strategic plans are
implemented so that they can avoid common pitfalls. The execution phase requires an understanding of the difference between
theory and practice and the skills necessary to transition from strategic planning to strategic implementation. The goal
of this phase is to help clients realize that strategic planning – and the positive results from implementing strategic
plans – are fundamental to business success that should be incorporated into ongoing operations and not viewed as annual
or occasional projects.
Interim Management<
With many years of practical, senior experience in a variety of sectors, MSI principals often can step-in to serve as interim
managers during periods of transition. Recent assignments include interim positions such as a division general manager, a
chief marketing officer and a director of strategic planning.
Product Development
Many manufacturers, particularly in the medical device sector, encounter problems moving from feasibility demonstrations or
prototypes to robust, reliable, compliant, and cost-effective products, especially when there is a large software component.
MSI can provide experienced support and management assistance in bridging this critical gap for individual products or on
an on-going basis.
For more information, Lionel Joyce at marketstrategies@qwestoffice.net.
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